Beware of mobs…..

April 12, 2011 at 3:13 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Flash mobs that is.

Flash mobs are becoming more and more common as we find how impacting they are on an audience.

PR  and marketing professionals are taking advantage of these occurrences which can be identified as is a large group of people who assemble suddenly in a public place, perform an unusual and sometimes pointless act for a brief time, then quickly disperse. These are fun, surprising, and innocent ways of promoting a product or making a point. Flash mobs create a lot of buzz, especially when done on college campuses.

Several flash mobs that many are aware of include the T-mobile flash mob in the London railway station, the 1,000 person Glee flash mob in Seattle, or the American Airlines flash mob with the link to the video here.

This is a great marketing tool, and although some may snuff at the idea of a flash mob as if it was sooooo 2008, flash mobs are still a rarity in smaller cities and just as effective as any billboard with an advertisement.

One flash mob that I absolutely loved is the recycling flash mob in Canada. Although there is no known organization behind the flash mob, the cause is very clear and powerful. Check out this video.



  1. lisjostaggs said,

    Oh wow! I loved that video! Flash mobs are becoming quite trending lately; I’m definitely a fan of them! Most of the ones I’ve seen are just singing ones, but I liked that they incorporated something influential with this flash mob. I wonder how many people would start to recycle if they were to be reciprocated that kind of response!

  2. saboggs said,

    I personally love the flash mob idea! They’re such a great way to advertise for your company, event, or product. Even SEU had its own flash mob a week or two ago to advertise for the Night on Broadway event. The video you posted was pretty sweet! Loved the creativity and the message!

  3. viper42391 said,

    That was quite interesting! Flashmobs are the talk of the town these days. I remember when they were first introduced and they were popular and gaining a reputation, but then they died for a little bit before recently picking back up. This is a great way to get a message across, especially like the one in the cafeteria on campus! Oh, how fast word got around!

  4. Commenting Away! « Public Relations Apps said,

    […] of mobs…..” Angela Myers, 4/15/2011 Link, That was quite interesting!  Flashmobs are the talk of the town these days.  I remember when […]

  5. jonathansantana said,

    I love flash mobs! They are the most creative and funniest things to me. I can see how they can be useful in the public relations world. With such a big group of people the possibilities are endless obviously considering what they are doing in the first place.

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