How would you handle this crisis?

April 11, 2011 at 10:30 am (Comm 2322 PR Connections, Comm 4333 PR connections)

Friday (April 8 at around 4:30 pm) a 15 month old toddler was served alcohol at a Michigan Applebees. The child’s cup was full of alcoholic margarita mix which was confused with apple juice. Although this incident appears to be an accident, Applebees is saying this is “unacceptable” and is promising to work with local authorities.

The child could have died if he consumed any more. The child’s blood alcohol level was at .10. The mother began to realize her son was acting strange, and alerted a manager when she tasted her son’s “apple juice”.

There is no word yet on the legal action that will be taken.

Imagine  you are the PR representative working on behalf of Applebees. What action would you take to make sure this never happens again? How would you work with the family, to come to an agreement on what the right actions are to take?  Who should be fired for this accident? The server, the bartender  the manager?

This is unfortunate incident and the little boy is okay, but what happens next? I would not be prepared to handle a disaster like this, and this crisis brings up a great time to discuss what do do in a crisis situation.

Check out this link to dive into the right steps a PR professional needs to take when handling a crisis like this. Public Relations During Times Of Crisis

And to view more presentations from Barbara Nixon click on these links.

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