The wonderful world of infographics

March 25, 2011 at 4:04 pm (Comm 4333 Topics of the week)

About 60% of people are predominately visual learners, and because of this seeing statists and data is much more helpful than just reading them from a book. This is why infographics are so handy. Infographics are visual representations of data that is usually displayed by pictures which appeals to those visual learners.

These are extremely useful in representing large numbers. They allow you to make your point in a fun and easy way. One picture could represent per thousand items. An example would be an infographic that displayed one strawberry per thousand strawberries that were consumed at the local strawberry festival, or one flower for every thousand flowers that were sold in the U.S. on Valentines Day.

Infographics are meant to be fun, not boring. They take the place of bar graphs, pie charts, etc. This generation has short attention spans and does not want to see a shaded area of a graph to represent how many strawberries were consumed at the local strawberry festival.

I stumbled upon this great website that was useful in creating your own inforgraphic. They can be large, small, colorful, vibrant, classy, or simple. You can appeal to your client’s needs by crating an infographic that will simply display the information that they need to read. The best part about infographics is that they sort out a large amount of information and make it fun and effortless for the client to understand.

Infographics help us to see the “big picture” of date and figures. We may read about the amount of people who use the internet in each country in the world, but that doesn’t give us the visual aspect of exactly how large that number may be as compared to smaller countries with fewer numbers.

I chose to leave an example of a coffee infographic because I love coffee, and I work for a local coffee company. Nobody seems to know how to order their coffee correctly so along with a great example of an inforgraphic, it satisfies a part of me that wants to set it straight.

Image Credit: Playpen



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