Finding a job via twitter

March 25, 2011 at 5:30 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

It seems like social media is taking over all professional and stiff approaches to the workplace these days. This article reports how the NY times held a contest to find the Lucky 13 summer interns. (there were only 6 interns chosen after the contest was over) Those interns will have a paid position in New York city starting June 6 and will run for 10 weeks.

This is a very interesting way of appealing to potential interns. It  shows who is up to date with social media, and who is generally falling behind.

The applicants were asked to tag their comments with the hashtag #L13, and were also asked to submit 13 comments on Twitter in 13 days, from Feb. 13 through 25. Initially there were 425 people that registered to apply for the contest, and over 300 ended up submitting the required comments on Twitter. After a committee sorted through the thousands of comments, they identified 32 finalists. All 32 of these finalists were interviewed through Skype, and then the 6 interns were chosen.

NY times has wanted to recreate this process for a long time, and it just happens to be the best fitting way to finding the next generation’s creative ideas and aspirations. The day to day work of a journalist is becoming more and more digital which makes this contest so appropriate.



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