What makes a event newsworthy? Proximity, timeliness, human interest, etc. However, what do you do when your pitch needs a little something extra to really get those writers interested?
Just say the word green. Now everyone who wants to save the environment (or appear to do so) is interested in what you have to say.
In a recent article by Kevin Allen of Ragan’s PR daily, the importance of the word green has taken a serious hike since Al Gore’s 2006 documentary on global warming (or what now is known as global climate change). Anything laced with a positive spin on being eco-friendly has paid off in recent years. Allen uses the example of Mr. Peanut’s nut mobile. Nobody takes interest in the darn thing until all of a sudden the nut mobile gets a green makeover. Now several journalists cover this environmentally friendly story.
To Kevin Allen’s full story visit this web site.