And the magic word is??

February 25, 2011 at 10:46 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: Triling Studio LTd.

What makes a event newsworthy? Proximity, timeliness, human interest, etc. However, what do you do when your pitch needs a little something extra to really get those writers interested?

Just say the word green. Now everyone who wants to save the environment (or appear to do so) is interested in what you have to say.

In a recent article by Kevin Allen of Ragan’s PR daily, the importance of the word green has taken a serious hike since Al Gore’s 2006 documentary on global warming (or what now is known as global climate change). Anything laced with a positive spin on being eco-friendly has paid off in recent years. Allen uses the example of Mr. Peanut’s nut mobile. Nobody takes interest in the darn thing until all of a sudden the nut mobile gets a green makeover. Now several journalists cover this environmentally friendly story.

To Kevin Allen’s full story visit this web site.



  1. seagirl29 said,

    This is so true! I never ever thought about the PR aspect of “Going Green.” Just yesterday I was in the store buying shampoo when I say a bottle of mousse that was all green and it said something like Eco Friendly on the front, with the little recycling symbol. I didn’t thing twice about it till now, when I realize that had to have been more of a marketing scheme than anything.

  2. PR Comments | Public Relations Today said,

    […] And the magic word is?? by Angela […]

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