The dreaded interview

February 25, 2011 at 11:16 pm (Comm 2322 Topics of the Week)

Interviewing can sometimes be very stressful. For graduates who are entering into their field for the first time, it is discouraging, however it doesn’t have to be. In the past week I have gained useful information on how to conduct yourself in a job interview.

Now, I’m looking at this from a woman’s perspective however men should be mindful to keep composure when asked the dreaded “What are some of your weaknesses?” question. Quite frankly, the best way to answer this is to answer honestly. If  you have an issue with time management then make sure to tell the interviewee, but spin it off into a good thing if possible. When you begin to feel nervous, focus on why you are there and how you are a fresh new employee with a lot of ambition and energy to handle not only the interview, but also the job.

Remember that you are going into an interview in an effort to provide a service to that company. Yes, you are there to get a paycheck, but try not to view the situation revolved around you. This is going to help you score in an interview. Look at it like “What can I do for my employer?” instead of “What is my employer going to do for me?”

I read an interesting article on some tips to interviewing. Some were surprising, such as the tip on mirroring the interviewee.  This might be beneficial to you if you are truly in a uncomfortable spot.

Also, be sure to check out a basic list of Do’s and Don’ts for a job interview. I particularly agree with the pointer on not chewing gum during a professional interview.

When creating a resume, be sure to use active verbs. I have attached a list here to help with that process. Include your high school if you would like, and any jobs that you kept during your college years. This will be a good sign that you are responsible with keeping up your grades while maintaining a steady job.

Keep your chin up and tuck in those shirts. Everything will come together nicely once you get the hang of it. Most of all, go with confidence.

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And the magic word is??

February 25, 2011 at 10:46 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: Triling Studio LTd.

What makes a event newsworthy? Proximity, timeliness, human interest, etc. However, what do you do when your pitch needs a little something extra to really get those writers interested?

Just say the word green. Now everyone who wants to save the environment (or appear to do so) is interested in what you have to say.

In a recent article by Kevin Allen of Ragan’s PR daily, the importance of the word green has taken a serious hike since Al Gore’s 2006 documentary on global warming (or what now is known as global climate change). Anything laced with a positive spin on being eco-friendly has paid off in recent years. Allen uses the example of Mr. Peanut’s nut mobile. Nobody takes interest in the darn thing until all of a sudden the nut mobile gets a green makeover. Now several journalists cover this environmentally friendly story.

To Kevin Allen’s full story visit this web site.

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Why did you “like” it?

February 25, 2011 at 10:26 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: Goldman

Social media has driven marketers and PR professionals to compete for the most “likes” of their product. As you all know, Facebook is full of businesses and companies that want you to “like” their stuff. Why? Well a recent article has proved that there are many benefits to “liking” a Facebook page. The number one reason why a consumer “liked” a company was because they wanted to receive discounts and promotions. The second reason was because they wanted to show support for the company. The third reason was because when you “like” a page, companies will often give freebies or promotional coupons to consumers just as a thank you. It’s a win win. Consumers get free stuff, and companies get free advertising and in addition to the free advertising, 17% of Facebook users are more likely to purchase a product after “liking” the company.

It’s no wonder why Oreo is the number one company that is “liked” on Facebook. Not only is it a delicious cookie, but the company basically gives you a free taste just by “liking” it.

Marketers are having a frenzy on Facebook! It’s possible that this will fade away with all social media marketing tools, however as of recently 46 million people log onto Facebook at least once a day, and millions more use Facebook even if they don’t log on every single day. This is the perfect environment for companies to take advantage of.

To view more statistics on Facebook usage check out this website.

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