Great Marketing Tool

February 23, 2011 at 11:53 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: Chris.Corwin

Apple has proven time and time again that they are the king of technology. Although this photo was not intentionally derived from the creative minds at Apple inc., this image has become an internet sensation. It portrays a large classroom in a university that is using mostly Macbook computers instead of any other brand. Has Apple done such a good job at marketing toward college students that they’ve taken over the whole population of twenty-somethings?

It sure seems like it. Considering these computers run much more expensive than the other lap top brands, the Macbook and Macbook pro seems to dominate in the normal classroom.

This seems true for Southeastern University as well. In many of our classrooms, Apple products are everywhere. We seem to fit this trend of purchasing the brand not just for technology, but for the sake of “fitting in”. Does the future of technology look like this? It appears so. Whatever Apple comes up with next is what the younger generations will eat up.

What will succeed Apple’s products? Functional displacement is a very real and serious threat to any new technology, let alone corporation. It will be interesting to see what the next 10 years looks like as far as technology is concerned.



  1. iapender said,

    Hey Angela, thanks for the encouragement on my fundraiserfun site. I agree that Macs are everywhere on college campuses (well, except for my desk. I have a good ol’ Dell) and that they represent somewhat of a status symbol for students. But, is the high quantity of Macs a result of students’ wanting to “fit in” or rather just a testament to the successful marketing of Apple? I personally think that Apple markets more to college students than any other laptop brand, so I would attribute the prevalence of Macs to Apple’s marketing. Then again, the ” if everyone has one…I should too!” mentality may play a role in students’ laptop purchases, so I guess the popularity of Macs is a combination of the two factors. A chicken or egg dilemma…

    On a side note, are you a Southeastern Univ student or professor?

  2. iapender said,

    By the way- I cannot see the picture that you downloaded!

    • ang4546 said,

      Thanks for letting me know. I think I may have cleared up the problem. I’m a Southeastern University student. Great post!

  3. India Pender said,

    Oh wow. I rarely turn around during class, but I know this is exactly what I’d see!

  4. seagirl29 said,

    Hey Angela, I love this photo! I have noticed the same thing as you. Everyone seems to be moving to Apple. I remember just three years ago when I started at Southeastern University, it was not uncommon to see someone with a Macbook, but at the same time there were a lot more Dells and PCs. Now most of my classes have a greater presence of Apples, than they do HP, Dell, and PC. It is funny how the tables turn. I have loved watching this shift since I am an Apple person. I even went to a school in 9th grade that gave every child an Apple laptop. That was pretty cool! Anyway I like the article. Keep up the good work.

  5. PR Comments | Public Relations Today said,

    […] Great Marketing Too by […]

  6. Barbara O said,

    I really liked your article! It is true apple is taking over, not only in laptops, but our cellphones and iPod’s . I know that prices are higher when it comes to apple products but I do believe that the product is worth it. The picture is a great add to the blog! đŸ™‚

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