Young people have a lot of energy. They have a lot of ambition, and they have a lot of drive because they are fresh out of college and ready to explore their field. They like to have their opinions heard and they enjoy working hard till they leave work, only to go home and sleep like a rock. This is why I think it is more beneficial for a new PR practitioner to begin their career in a PR firm.
There are many entry level opportunities, although pay is traditionally low. I think that everyone should start at the bottom of the chain of command to work their way up. Low pay comes with it. Usually new PR practitioners are young and do not have a family to support yet. Although low pay doesn’t cover student loans, that is how life works.
PR firms are fast paced and exciting. It’s not like corporate PR where work is slower paced. It’s a great opportunity to learn a lot, very quickly, and with a lot of variety. This is perfect for the younger people, who are energetic and not burnt out of the field. I would consider this the perfect beginner PR job because a lot of experience is gained in a short amount of time, and there is a lot of promotion opportunities.
Corporate PR is geared toward very talented and very seasoned PR practitioners. The pay is better, the benefits are better, and there is less turnover to fill up the day. I doubt the average newbie has the patience to sit through a day at the office of a PR department. These jobs focus on a few specific areas, and in order to find a job, you must be good at that specific area. I just don’t see a new practitioner having the skills and experience to perform these tasks.