Valentines day marketing tactics goes too far?

February 7, 2011 at 10:44 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: IsisRain

Image Credit: IsisRain

Girls love chocolate (well most girls). Valentines day is known to be a “Hallmark” holiday in which business get the benefit of promoting anything that has to do with love. One of those items would be chocolate. A recent study has been proudly announced by Hershey’s research lab, that chocolate may be considered the new super fruit. Apparently there is the same amount of polyphenols and flavanols than there is in fruit.

Everyone knows that dark chocolate is now healthy for you, but to go as far as calling it a super fruit may be a little far fetched. Many health experts are calling it a marketing tactic. Chocolate is still considered a candy, not a health food. To call it a super fruit has gone far beyond facts and is downright lying. All for the sake of boosting Valentines day sales! Seriously, what has this world come to?

Either way, millions of lucky ladies will be receiving chocolate this Valentines day and guiltless or not, I doubt chocolate sales will be taking a hit. For more information, check out this article that was released just this morning.


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