Celebrities in advertising

January 30, 2011 at 7:28 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Before you deciding a product, does the celebrity on the package persuade you to buy it? According to a 201o poll, not anymore. Flip through the television channels and you’ll notice only 12% of commercials are now celebrity endorsed. This technique of appealing to the general public is also known as human interest in PR textbooks, and advertisers have the opportunity to gloat about the lifestyles of the rich and famous by tricking you to want to buy the product.

Have you ever found yourself leaning toward a specific face wash or golf club, just because your favorite pop star’s was on the cover of the box? I’m thinking of teen stars who have created a whole clothing line geared toward young boys and girls who desire nothing more than to look just like their idols on TV. It might work on little kids, but these new statistics are showing that the older generations have had enough.

Find out more about this study by visiting this link.


1 Comment

  1. lisjostaggs said,

    Angela, I know for myself that if I see a celebrity endorsing a product, I am automatically turned off from it. I think because, I tend to assume that the celebrity does not in fact use the product they are trying to sell. It is interesting to know that this is effecting how companies are now going to sell products.

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