Reflecting on my first newsu course

January 25, 2011 at 1:59 pm (Comm 2322 Topics of the Week)

I learned a little by taking this specific course. I know the media plays on the emotions of specific people by targeting their message to them in a certain way. I’m aware that there are deeper meanings behind organizations that try to get you to support their cause. I don’t always think that this is bad, but consumers don’t always like being guilted into saving the whales etc. The program overall was bland because there was limited interaction from the student. There was also a lot of reading. If there were more videos on learning the methods of media techniques, and fewer video examples, I feel that it would have broken up the lengthy reading. I learned that the media is always changing, and that advertizing is constantly attempting to reach viewers with an approach that will catch their attention in any way possible.

I knew a lot of this information by taking previous communications courses at Southeastern University. This is why skimming through sections that described the places we get our media from, and bribery techniques. It is interesting to learn of the different elements that media uses to convey a specific message. Even a color or background music can change the whole tone of the advertisement. Happy colors would be bright and cheerful to give viewers a feeling of complete wholeness and an overall pleasant feeling to the advertisement. Sad colors would be dark blues or dark reds that give the viewers a feeling of sadness or anger. This influences the viewer to have a negative outlook on whatever is being portrayed.

I don’t think that it is a great idea to have the option to move forward without completing each page’s exercize because it is quite tempting to move on when you cannot get the right answer. Also, there are no hints available when having difficulty with a certian problem. I have to remember that this was an exercise to learn, and it is always being improved. There is a benefit to learning this information, but maybe this is not the best way to do it.


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