Finding a job via twitter

March 25, 2011 at 5:30 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

It seems like social media is taking over all professional and stiff approaches to the workplace these days. This article reports how the NY times held a contest to find the Lucky 13 summer interns. (there were only 6 interns chosen after the contest was over) Those interns will have a paid position in New York city starting June 6 and will run for 10 weeks.

This is a very interesting way of appealing to potential interns. It  shows who is up to date with social media, and who is generally falling behind.

The applicants were asked to tag their comments with the hashtag #L13, and were also asked to submit 13 comments on Twitter in 13 days, from Feb. 13 through 25. Initially there were 425 people that registered to apply for the contest, and over 300 ended up submitting the required comments on Twitter. After a committee sorted through the thousands of comments, they identified 32 finalists. All 32 of these finalists were interviewed through Skype, and then the 6 interns were chosen.

NY times has wanted to recreate this process for a long time, and it just happens to be the best fitting way to finding the next generation’s creative ideas and aspirations. The day to day work of a journalist is becoming more and more digital which makes this contest so appropriate.

 

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LOL

March 25, 2011 at 4:54 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: The gold standard.

Is LOL really a word? How about OMG? This may seem silly to even question because we all know what they stand for, however are they truly considered a legitimate word that we need to define?

These acronyms have been added to the Oxford English Dictionary online version as of yesterday. The use of these acronyms (which OED is naming them initialisms) has been the outcome of internet slang which has accumulated over the years of text messaging and instant messaging. Some of the initialisms include BFF (best friends forever), TMI (too much information), POS (parent over shoulder),  LOL (laugh out loud), OMG (oh my God), and FYI (for your information). Oxford English Dictionary has stated that “initialisms are quicker to type than the full forms, and (in the case of text messages, or Twitter, for example) they help to say more in media where there is a limit to a number of characters one may use in a single message.”

What do you think? Is the english language evolving into simple phrases and shallow exclamations? (OMG!) Is this due to the younger generations not reaching for excellency in terms of vocabulary? For the record, I’m not going on a rant about the youth being “dumb”, I’m just stating that there are changes that are taking place that we should be a little worried about. The fact that the Oxford English Dictionary has added these initialisms to their dictionary is a little worrying.

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Our neighbors up north..

March 25, 2011 at 4:32 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Canada, believe it or not, was just recently reported to be the Number one internet users in the world. It’s safe to say that I’m not the only one who was surprised that the average Canadian spends 43.5 hours a month on the Web, almost twice the worldwide average of 23.1 hours. They lead the world in internet usage and not just by a small margin. This may have to do with the different social media outlets that allow Canadians to interact with eachother, and also with Netflix recently moving north of the boarder. Now Canadians can watch all their favorite shows instead of fight the snow outside.

Emailing ranked as Canada’s #1 internet activity, followed by general browsing (surfing). The province of British Colombia is ranked highest in internet usage.

The amount of internet usage has actually hurt some Canadians due to the large amount of downloading of data. Internet providers are now charging a penalty to users who download 200 to 300 gigabytes a month. It is causing the costs to inflate, not just for the heavy downloaders, but for the regular users as well.

Of course the age group that is using internet most is those who are 16-24, but now even those who are over 65 are reported to go online in increasing numbers. These statistics are located at the world internet statistics website.

Check out this website for more information on how Canada’s internet usage is off the charts.

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Using tragedy to gain advertisers

March 14, 2011 at 4:52 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: MediaCorp of Singapore

This is exactly what Mediacorp did only hours after the tragic earthquake that happened in Japan last friday morning.

Obviously this is a PR no no. The Singapore based news station emailed advertisers to reserve their spot during the breaking news coverage in the days following the earthquake. “Be apart of Channel NewsAsia’s Breaking News Coverage on the Japan Tsunami….Call our sales representatives now!”

Mediacorp is now being slammed for their poor decision making, and publicly apologized (sort of) on its website on Saturday saying “We apologize unreservedly if we had been seen to be insensitive to the gravity of the situation. The staff concerned has been counseled to be more circumspect; we hope the public will be forgiving and we can focus our attention and efforts on the affected victims of this most unfortunate tragedy.”

It did come off as insensitive to many, in fact, it was downright distasteful. Some are saying that Mediacorp needs to set a clear set of rules and strategies to abide by during the times of a tragic natural disaster.

I’m personally shocked to see the PR department of Mediacorp taking a backseat to all this. Yes, they apologized but it was really a half-hearted apology that blanketed the entire disaster. Why isn’t Mediacorp making a bigger deal about this issue? What would you do if you were in the PR department of Mediacorp?

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Get some sleep

March 7, 2011 at 3:27 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Photo Credit: Andrzej Burak

Ever find yourself laying awake in bed, staring at the only light in the room? It may not be your wandering thoughts, or worries. It may just be all the technology you view before you head to sleep. The National Sleep Foundation recently conducted a study on the effects on habits before bed time, and the culprit to less sleep is technology. The reason for this is because “Exposure to artificial light before bed can increase alertness and suppress the release of the sleep-promoting hormone melatonin.” says NSF

It might be a good idea to take it easy with the tablets and TV an hour or so before bed. Perhaps reading or something other than using technology would help with getting better rest. We all know how important it is to get a full night’s rest to conquer the days.

Just as a side note, after reading this study I was surprised (and almost proud) of our generation’s television watching habits compared to the baby boomers, the generation X’ers, and the generation Z’ers. We (generation Y’ers from ages 19-29) were reported to watch the least amount of TV an hour before bed. So check out that study and learn more about ways in which you can get a great night of sleep.

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How to get an interview in this slow economy

March 7, 2011 at 2:52 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

I was recently looking for tips on resume writing, and useful strategies that I can use when I begin looking for a job in this recession. Getting dumped into the workforce with no experience and bad interviewing/resume writing skills is a fear of mine. Then I found this short video on 3 skills that your competition is probably not thinking of when writing their resumes, and I wanted to share with everyone so that they may be successful in being productive and landing that interview.  Although this video will go further in depth about the 3 points, I’ll briefly go over the importance of using keywords, using marketing and advertising strategies, and writing great copy.

Using keywords is an excellent way of getting noticed with employers seeking online resumes. When boldly labeling yourself with a single word, not only will that single you out from the rest of the other candidates, but it will make a big difference in the way the employer finds you through typing in single identifying words.

Stay up to date and be knowledgable on marketing and advertising strategies because you are ultimately selling an idea. That idea is to hire you! Get into the minds of those who sell for a living. It will help you to present yourself as exactly what the employer needs.

Write great copy to avoid trying too hard to effortlessly land that interview. It makes a big difference!

Check out this video to learn about getting noticed though your resume.

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And the magic word is??

February 25, 2011 at 10:46 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: Triling Studio LTd.

What makes a event newsworthy? Proximity, timeliness, human interest, etc. However, what do you do when your pitch needs a little something extra to really get those writers interested?

Just say the word green. Now everyone who wants to save the environment (or appear to do so) is interested in what you have to say.

In a recent article by Kevin Allen of Ragan’s PR daily, the importance of the word green has taken a serious hike since Al Gore’s 2006 documentary on global warming (or what now is known as global climate change). Anything laced with a positive spin on being eco-friendly has paid off in recent years. Allen uses the example of Mr. Peanut’s nut mobile. Nobody takes interest in the darn thing until all of a sudden the nut mobile gets a green makeover. Now several journalists cover this environmentally friendly story.

To Kevin Allen’s full story visit this web site.

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Why did you “like” it?

February 25, 2011 at 10:26 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: Goldman

Social media has driven marketers and PR professionals to compete for the most “likes” of their product. As you all know, Facebook is full of businesses and companies that want you to “like” their stuff. Why? Well a recent article has proved that there are many benefits to “liking” a Facebook page. The number one reason why a consumer “liked” a company was because they wanted to receive discounts and promotions. The second reason was because they wanted to show support for the company. The third reason was because when you “like” a page, companies will often give freebies or promotional coupons to consumers just as a thank you. It’s a win win. Consumers get free stuff, and companies get free advertising and in addition to the free advertising, 17% of Facebook users are more likely to purchase a product after “liking” the company.

It’s no wonder why Oreo is the number one company that is “liked” on Facebook. Not only is it a delicious cookie, but the company basically gives you a free taste just by “liking” it.

Marketers are having a frenzy on Facebook! It’s possible that this will fade away with all social media marketing tools, however as of recently 46 million people log onto Facebook at least once a day, and millions more use Facebook even if they don’t log on every single day. This is the perfect environment for companies to take advantage of.

To view more statistics on Facebook usage check out this website.

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Great Marketing Tool

February 23, 2011 at 11:53 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: Chris.Corwin

Apple has proven time and time again that they are the king of technology. Although this photo was not intentionally derived from the creative minds at Apple inc., this image has become an internet sensation. It portrays a large classroom in a university that is using mostly Macbook computers instead of any other brand. Has Apple done such a good job at marketing toward college students that they’ve taken over the whole population of twenty-somethings?

It sure seems like it. Considering these computers run much more expensive than the other lap top brands, the Macbook and Macbook pro seems to dominate in the normal classroom.

This seems true for Southeastern University as well. In many of our classrooms, Apple products are everywhere. We seem to fit this trend of purchasing the brand not just for technology, but for the sake of “fitting in”. Does the future of technology look like this? It appears so. Whatever Apple comes up with next is what the younger generations will eat up.

What will succeed Apple’s products? Functional displacement is a very real and serious threat to any new technology, let alone corporation. It will be interesting to see what the next 10 years looks like as far as technology is concerned.

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Facebook is adding new options

February 18, 2011 at 10:27 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Two new relationship status options are being added to this social networking site. Due to the highly requested feature of having same sex relationship statuses, Facebook now has “In a civil union”, or “in a domestic partnership” as options. There are mixed feelings about this addition.

The gay population applauded Facebook’s decision to add the status to their options. It shows that Facebook is sending a clear message of support to the gay and lesbian community all over the world. Although most gay supporters are in favor of this new change, there is a small percentage who are unhappy with the special status given just for them. They claim that the word “marriage” is not good enough for them and that Facebook is agreeing with the world that same sex unions deserve a different label.

Then there is the anti-gay population. The conservative and/or religious community is not handling this so well. Many view the new status as being completely liberal, and setting a theme for the rest of society to be open to same sex marriage. Either way, most people are in agreement that Facebook is making a bold move on this issue.

For more information on Facebook’s new addition, check out this article.

Now if only they could add a “dislike” button.

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