Having fun with advertising.

April 13, 2011 at 9:25 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

 

 

 

 

 

 

 

There are many ways to spread the word about your product or service. Advertising is one of the most fun ways that attracts viewers and allows them to remember you just. The trick is to be memorable in a favorable way. I know that many people say that bad publicity is good publicity, however when you are advertising your product or service, you want it to always have a good reputation and spark a fond memory of whatever you are trying to sell.

Start by thinking outside the box. Don’t think of what has worked in the past, and slightly alter that idea into something “new and totally reinvented”. Go further and come up with something completely new. Have fun with this idea. Don’t be crude or insulting, however don’t have a “safe zone” so that your possibilities are endless. Don’t throw a single idea away. Brainstorm like crazy, and truly scour any lead.

Advertisers are looking for key as exposures that include elevators where important decisions and purchases are made before or after work. This has an impact on unsuspected consumers who are subliminally receiving a message without knowing it.

I found this website on stumbleupon and I fell in love with it!  The creativity within the minds of the PR and marketing professionals is astounding. This is the type of advertising that really catches people’s attention and marinates. It can’t hurt to take a look. Enjoy!

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Beware of mobs…..

April 12, 2011 at 3:13 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Flash mobs that is.

Flash mobs are becoming more and more common as we find how impacting they are on an audience.

PR  and marketing professionals are taking advantage of these occurrences which can be identified as is a large group of people who assemble suddenly in a public place, perform an unusual and sometimes pointless act for a brief time, then quickly disperse. These are fun, surprising, and innocent ways of promoting a product or making a point. Flash mobs create a lot of buzz, especially when done on college campuses.

Several flash mobs that many are aware of include the T-mobile flash mob in the London railway station, the 1,000 person Glee flash mob in Seattle, or the American Airlines flash mob with the link to the video here.

This is a great marketing tool, and although some may snuff at the idea of a flash mob as if it was sooooo 2008, flash mobs are still a rarity in smaller cities and just as effective as any billboard with an advertisement.

One flash mob that I absolutely loved is the recycling flash mob in Canada. Although there is no known organization behind the flash mob, the cause is very clear and powerful. Check out this video.

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Go from 0 to 100 overnight!

April 11, 2011 at 1:13 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: StumbleUpon

Business need to keep this in mind when they are in a pickle with trying to attract new viewers on their websites. PR daily.com had an article recently on three important social media sites that businesses should take full advantage of.

Linked in, YouTube were among the list of important sites because of their huge number of users and unique ability to attract an array of consumers .

My favorite however, is StumbleUpon. I have been using StumbleUpon for about 2 years now, and when I mean using, I mean addicted. This website is simply the most entertaining website to everyone in their own way because the whole concept is to “Stumble” upon all of the things that interest an individual person most. If you are into golf, classical music, cooking, sewing, and movies then the only websites that StumbleUpon will take you to are those related to golf, classical music, cooking, sewing, and movies.

So, when businesses want to really get their name out there, they’ll come up with a great website so that it will be submitted to StumbleUpon, and then all of a sudden fellow stumblers will come upon your website, thus increasing the traffic to the website tremendously overnight!

This is the ultimate marketing tool because stumblers are actually interested in your field. This is why businesses need to have a kick-butt website that is appealing.

Check out the article and many other interesting PR related news at PRdaily.

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How would you handle this crisis?

April 11, 2011 at 10:30 am (Comm 2322 PR Connections, Comm 4333 PR connections)

Friday (April 8 at around 4:30 pm) a 15 month old toddler was served alcohol at a Michigan Applebees. The child’s cup was full of alcoholic margarita mix which was confused with apple juice. Although this incident appears to be an accident, Applebees is saying this is “unacceptable” and is promising to work with local authorities.

The child could have died if he consumed any more. The child’s blood alcohol level was at .10. The mother began to realize her son was acting strange, and alerted a manager when she tasted her son’s “apple juice”.

There is no word yet on the legal action that will be taken.

Imagine  you are the PR representative working on behalf of Applebees. What action would you take to make sure this never happens again? How would you work with the family, to come to an agreement on what the right actions are to take?  Who should be fired for this accident? The server, the bartender  the manager?

This is unfortunate incident and the little boy is okay, but what happens next? I would not be prepared to handle a disaster like this, and this crisis brings up a great time to discuss what do do in a crisis situation.

Check out this link to dive into the right steps a PR professional needs to take when handling a crisis like this. Public Relations During Times Of Crisis

And to view more presentations from Barbara Nixon click on these links.

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Monkey see…monkey do

April 10, 2011 at 5:19 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Children always copy what their parents do. It may be the way parents walk, talk, laugh, work, play, interact, eat, etc. Kids continuously walk in the footsteps of their parents from a very early age.

This is why social media is becoming a huge concern to parents. Children are more than ever wandering online and into some entertainment avenues that are potentially harmful to the children if not monitored. Some parents are just not in the loop. Either they are ignoring the obvious facts of overuse of social media, or they truly do not understand how addicting it can be when children are not old enough to understand the significant effect of social media as entertainment.

www.commonsensemedia.org is a website dedicated to informing parents of what their children are paying attention to, and whether or not this is a good choice for their family. “Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy,” information, education, and independent voice they need to thrive in a world of media and technology.(taken from mission statement)

The organization was brought to my attention when viewing a commercial on Hulu. I found this to be a great marketing tool for the organization, which deals with limiting the social media exposure to children.

As a side note, the organization  is hiring PR and marketing professionals. I think it would be an excellent company to work for that was founded upon the wellbeing of humanity.

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The faster you drive…the quicker you get there

April 9, 2011 at 8:14 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

This video is a report on how Texas is increasing their speed limit to 85 miles per hour. Check out this video

I wanted to point out the fact at the end of the video. Assume that each 5 mph you drive over 60 mph is like paying an additional $0.24 per gallon of gas. I don’t know about you, but in this economy I know that gas really adds up especially on long distance drives on a highway. Now imagine going 85 mph  instead of the posted 70 mph that Florida regulates.

This also frightens me because I know that I drive alert and in control, but I do not trust other drivers to be like me. Safety is my number one concern on the road, (maybe because I drive a semi fuel-efficient compact car) and I have nightmares about being squashed by some big oil rigger or monster truck failing to break behind me.

If I lived in Texas, I would be thinking about hightailing it out of there with the rising insurance costs and the pressure to actually go 85 mph. Everyone knows that those few who go well under the speed limit cause danger to those who are flying by you. Ultimately, the cost of driving a vehicle is skyrocketing in this state, and its the scary truth of pretending as if we are all race car drivers.

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Interviews turn…..virtual?

April 9, 2011 at 8:00 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Photo credit: Skype

I stumbled across an interesting article of 10 tips on how to conduct yourself during a virtual interview. I’m not completely familiar with virtual interviewing techniques, and I found this to be interesting. I would agree with most of the tips, like how to set the room lighting, and practicing a mock interview before actually going through with the interview.

One tip that caught my eye and I don’t know if I particularly agree with is the tip on looking into the camera instead of looking at the screen in which the interviewer appears. This may seem like it makes the interviewer feel as if you have better communication skills because you are giving them “eye contact”, but it’s obvious that the interviewer is not your camera.

In all, this is an awkward situation. I don’t think that it is completely necessary to look into the camera to prove that you are a good candidate for the position, but then again what do I know? I have never even heard of anyone having a virtual interview before.

Most people who use virtual chats with their friends and family are used to the speaker to be looking off in a direction other than the camera. I feel like it has just become normal to not have complete eye contact. Body language and social skills are much harder to read virtually, thus making eye contact with an interviewer forced and distracting.

Check out this article with other tips on how to improve your virtual interviewing skills.

What do you think? Is it more important to stare into the camera, or the computer screen?

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Barefoot Contessa’s PR nightmare

April 2, 2011 at 6:49 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

One of my favorite food network stars is Ina Garten from the cooking show “Barefoot Contessa”.  After reading a recent article on Gerten’s choice to not once, but twice shoot down a little boy’s dream of meeting his favorite food network star, I am not quite as fond of her as I was before.

The little boy gave up his one wish from the Make A Wish Foundation was to meet with the Barefoot Contessa. He has Leukemia and his parents requested several times to meet, and although she has since reconsidered and offered to meet with the little boy, this does not take back the awful mistake she made earlier this week. It seems as if she has only reconsidered only to spare her reputation, and not out of genuine interest in participating with the Make A Wish Foundation.

One aspect I was curious to know about, was how the Food Network is handling this crisis. Will they reconsider the Barefoot Contessa as apart of their prime time lineup?

Her staff is going to suffer tremendously for this act of selfishness. Many fans are upset about her decision to blow this poor kid off. I know I am.

Instead, the boy is reportedly choosing to swim with the dolphins instead of meet with the Barefoot Contessa, and her show is still his favorite.

To find the whole story check out this article.

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Artificial dyes in foods

April 2, 2011 at 6:24 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

A recent article has possibly uncovered the link between many of the artificial food dyes found in Fruit Loops, Twinkies, and Jell-O with hyperactivity in children who are already susceptible to an existing hyperactivity condition.  I would hate to be the PR professional for any of the companies that distribute these products.

Although the artificial food dyes may not cause children to be hyperactive, there needs to be more research with these chemicals because nobody is certain at this point the effects it has on them. There seems to be a lot of skepticism about the link between hyperactivity in children from 3-9 and specific artificial dyes that are combined in certian foods.

Parents who are concerned about having hyperactive kids should switch to foods that do not contain these dyes to attempt to see if in fact they are effected by the chemicals found in the dyes.

I always thought that kids were naturally hyper-now we are finding that they are really only hyper because of some dye in their favorite cereals and snacks?

It seems a little far fetched to me. All I know is junk food would be far less exciting if they removed all of the colorful dyes.

For more information on how hyperactivity in children may be linked to artificial food dyes in foods check out this article.

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Online social media can lead to depression

March 28, 2011 at 8:43 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: Patch

This is a sad one. Social media sites that were intended to bring friends and family closer together although they may be miles apart is actually leading teenagers to feel more lonely than ever.

In a recent article written by Honey Berk, teens are more and more likely to be addicted to social media sites such as facebook and twitter. They can’t seem to help themselves to stay off the computer while neglecting their homework, sleep and physical activity. The lack of self regulation of these social networking sites is partially due to peer pressure and immaturity.

The fact that teenagers are feeling isolated is based on a report by American Academy of Pediatrics (AAP). “Viewing a constant stream on Facebook that includes happy, boasting status updates and photos of your peers having a great time can make kids feel worse about themselves”.  This feeling can be just as impacting as offline depression, resulting in isolation. Often, when teens feel isolated they turn to risky online “help” sites, which may encourage substance abuse, unsafe sexual practices, or self destructive or aggressive behaviors- research says.

While many parents make light of the heavy use of social media, it is important to be aware these sites have created a phenomena that researchers do not know what to expect. The research says that social media use is now one of the most common activities of children and adolescents. This is shocking considering Facebook was created less than 10 years ago.

The moral of the story is please monitor your children’s social media usage. We all want children to be up to date with the times and always knowledgable about the big world around us, however we should remember the impact that it makes in large dosages.

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