Valentines day marketing tactics goes too far?

February 7, 2011 at 10:44 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Image Credit: IsisRain

Image Credit: IsisRain

Girls love chocolate (well most girls). Valentines day is known to be a “Hallmark” holiday in which business get the benefit of promoting anything that has to do with love. One of those items would be chocolate. A recent study has been proudly announced by Hershey’s research lab, that chocolate may be considered the new super fruit. Apparently there is the same amount of polyphenols and flavanols than there is in fruit.

Everyone knows that dark chocolate is now healthy for you, but to go as far as calling it a super fruit may be a little far fetched. Many health experts are calling it a marketing tactic. Chocolate is still considered a candy, not a health food. To call it a super fruit has gone far beyond facts and is downright lying. All for the sake of boosting Valentines day sales! Seriously, what has this world come to?

Either way, millions of lucky ladies will be receiving chocolate this Valentines day and guiltless or not, I doubt chocolate sales will be taking a hit. For more information, check out this article that was released just this morning.

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What was Groupon thinking?

February 7, 2011 at 10:14 pm (Comm 2322 PR Connections, Comm 4333 PR connections)

Have you heard about the new company Groupon? Yea, neither have I until last night’s super bowl game. Groupon was able to land air time during the most watched day of TV every year. And now that you’ve heard about Groupon, wait till you hear about the way they want to get their name out there.

Their commercial was extremely distasteful.  If Groupon wanted to make a funny commercial, then they could have informed viewers of their product, or even shared testimonies of their charity work while making light of the seriousness of the global issues at hand. Instead, viewers were appalled and revitalizing the company’s reputation needs to happen as soon as the company began.

Who really want’s to buy from a company who mocks Tibet for their cultural woes? I know that I don’t want to be a supporter of that. If viewers need to visit the web site in order to understand the sarcastic commercials that were meant to be funny, it basically defeats the purpose of having a humorous commercial all together.

Visit this website with more details on how Groupon fell flat during the super bowl

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The age of pioneers

February 7, 2011 at 10:27 am (Comm 2322 Topics of the Week)

I often wonder what it would be like if I grew up in the beginning of the 1900′s. It intrigues me to think about public relations just getting started, and the tactics that business men would use to promote a happy and healthy image to the public. Although public relations has come a long way since then, I think that I would have really enjoyed participating in public relations during this time.

At the time, the public was more wholesome and believed what they read in the papers. By telling a customer that the president of a company behaves and really is an “everyday man”, the public will really begin to see him as a normal person, and not a business tycoon. These strategies proved to be effective with Henry Ford, Teddy Roosevelt, and many others during this PR “age of pioneers”.

This was a time where all PR ideas were new ideas, and it was a trial and error basis in which the textbooks were being written on effective PR tactics. This is why I would love to have been apart of this era. It was less aggressive in protecting a widely publicized reputation, and more proactive in making clients want to purchase products in the name of keeping up with technology. I would have loved to practice the art of PR during this time of pioneers because not only would I be working with some of the most bright and influential leaders of society, but I would be in an environment where I could find strategies to make women feel more independent from the current lifestyle. This is exactly what Samuel Insull did when he “liberated” women from the household drudgery by promoting electrical appliances in the 1920′s.

I’m not saying that every idea on PR has been already used. I’m sure there is more to explore and think up. I would just have enjoyed the public being more receptive to a positive idea or image during a time where people were more wholesome.

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